At the heart of every great company are people, often away from the spotlight, who work with dedication to carry out the company’s mission. With almost thirty years of experience in the distribution of screws and bolts, Ambrovit has decided to put these people at the centre of its new campaign: “Undercover Heroes”.

An initiative that celebrates employees, the true stars of the company’s success, showing the public the importance of the work behind the scenes

The “Undercover Heroes” campaign arose from Ambrovit’s desire to tell a true story, one built on commitment, professionalism and passion, revealing the human face of the company, providing a voice and recognition to those who quietly contribute to its success.

The title plays with the idea of hidden heroes: ordinary people who do extraordinary work in their everyday lives. Through a series of interviews, the campaign tells the stories of Ambrovit employees, each with their own vital role. From forklift drivers to logistics workers, each individual is recognised, showing how their contribution is crucial to the performance of the entire company.

One of the most exciting aspects of the campaign is telling the employees’ personal stories. And so we meet Daniele, Luca and Ileana, Ambrovit employees with different roles but united by the same dedication to their work.

Daniele, who has been with Ambrovit since 2007, proudly looks back on his time in the company, saying how he often stops to think about what constructions the screws he sends will be used for. Luca, on the other hand, found Ambrovit an opportunity to start over after moving to another city, in a welcoming environment that makes him feel confident about his professional future. Ileana also made a fresh start by changing jobs and is now excited about her role, which allows her to work with customers and keep motivated.

Each story has a genuine feel to it, reflecting the informal chats in which the three employees talked freely about themselves, sharing not only their working lives but also a few personal anecdotes, including their hopes and concerns for the future.

“Undercover Heroes” has already been a great success within the company: employees felt valued and recognized for their work, and spent a few hours doing something different, posing for the campaign photo shoots.
At a time when companies are increasingly trying to humanise their brands by putting people in the forefront, Ambrovit has proven to be leading the way, choosing to tell its story through the voices of the people who work in its offices or in the two Orion and Proxima warehouses every day.
Ambrovit celebrates the beginning of a new year with its “Undercover Heroes”, reminding us that behind every great project there are always extraordinary people, ready to make a difference. And, even if these heroes are often hidden, their importance is plain to see.